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Web Dragons: Inside The MYTHS Of Search Engine Technology

cat #: 919215
ISBN 10: 0-12-370609-2
ISBN 13: 978-0-12-370609-6
Good: $43.31 Buy
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Book Summary
A recent Forrester Research survey found more users had used a search engine in the last four weeks than had used email, making web search the Internet's new killer application. And while we know nothing about search engine technology of the particular flavor of engine we use, we nevertheless count on the authority and trustworthiness of the information we receive. In fact, we are so trusting of it that we use the web to build our own knowledge structure--and we do it in public, too, rather than in the privacy of our own library. In the meantime we are witnessing a radicalconvergence of online and print information, and of commercial and non-commercial sources, as new online distribution initiatives are begun every day.

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