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Global Marketing

cat #: 916195
ISBN 10: 0-13-702386-3
ISBN 13: 978-0-13-702386-8
Year: 2010
Good: $5.24 Buy
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Book Summary
The excitement, challenges, and controversies of global marketing. "Global Marketing" strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.

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