Search
Buy BooksSell Books
Filter Results by
Binding
Subject
Students attending CSBE Partner Schools: click here for preferred pricing on your school’s custom bookstore. Hide
Teachers & School Administrators: click here for wholesale pricing and book room management tools. Hide
Ships to Canada and
the United States
Persuasion

cat #: 910493
ISBN 10: 1-4434-0597-3
ISBN 13: 978-1-4434-0597-3
Softcover
Good: $2.99 Buy
Sell Mine Make us an offer
Book Summary

At thirty-one, Arlene Dickinson found herself stranded. Recently divorced, she had only a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada’s largest independently owned marketing firms. Today, as a co-star of the CBC hit Dragons’ Den, she is one of the country’s most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion.

Blending her own frank stories with compelling social science, she explains how to persuade both in the boardroom and in everyday life: the crucial importance of a particular kind of listening; how to get people to buy into your ideas; how to attract followers and deal with naysayers; the art of storytelling; how to turn mistakes to your advantage; and how to seize opportunities where others see only roadblocks.


CSBE Partner Schools
School / District Pricing

Terms & Conditions
Shipping
Used Books
Returns Policy

Legal
Privacy Policy
Tel: 800-335-5043 (toll free)
905-828-7200 (local)
Email: inetsales@csbe.net
Address: View Map
3300 Ridgeway Drive, Unit 5
Mississauga, Ontario
L5L 5Z9

© 2000-2017 Canadian School Book Exchange All rights reserved.